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Journalism of Courage
Mahindra Two Wheelers,a part of the USD 14.4 billion Mahindra group,today launched 125 cc scooter ‘Mahindra Duro DZ’,priced at Rs 42,332 (ex showroom Delhi).
The new scooter will be an addition to the company’s existing range of 125 cc scooters,Rodeo and Flyte that cater to different consumer segments.
Mahindra Two Wheelers Senior V P Strategy and Market Development Viren Popli said the Mahindra Duro DZ has been designed specifically for Indian road conditions.
“The Duro DZ is the result of our R&D team working closely with consumers and extensive testing,” he added.
In order to promote the new scooter the company will be using its brand ambassador Kareena Kapoor.
“We have also created an interesting new marketing campaign with actor Kareena Kapoor,which we will be unveiled soon,” Popli added.
