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Journalism of Courage
Microsoft on Friday sought to enlist support for its opposition to a new advertising collaboration deal between Google and Yahoo.
A day after the companies announced an agreement allowing Google to sell search ads on Yahoo, Microsoft contacted advocacy groups that work to influence policy in Washington. According to a source, the software company said in an e-mail that the Google-Yahoo agreement would “limit choices for advertisers and publishers” and “destroy a competitive alternative.”
Specifically, Microsoft takes the view that the deal is akin to a price-fixing agreement, with Google and Yahoo effectively setting a minimum price for advertisements on key word searches, according to another source familiar with Microsoft’s thinking.
