Pantone unveils its ‘Colour of the Year’ for 2024

“Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing,” Eiseman said in a news release.

Laurie Pressman, vice-president of the Pantone Color Institute, emphasises the colour’s significance in representing community coming together. “At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger, as does our imaginings of a more peaceful future,” Pressman noted.

The choice of Peach Fuzz marks the 25th anniversary of the Pantone Color Institute’s tradition of declaring a ‘colour of the year‘. This classic yet comforting hue seems to harken back to the basics, possibly in commemoration of this milestone.

While previous selections involved cutting-edge technologies and multiple colours, Peach Fuzz takes a more timeless approach. Nevertheless, the rollout is not without its modern touch, with a range of branded merchandise showcasing the colour, from carpets and cellphones to makeup.

To determine the colour, Pressman explained that a “global team of colour experts” delve into various realms, including the entertainment industry, art, fashion, design, travel, and lifestyles, as well as socio-economic conditions to find influences.

The colour is bigger than one region or one sector of design, Pressman added.

“It is a colour we see crossing all areas of design; a colour that serves as an expression of a mood and an attitude on the part of the consumers, a colour that will resonate around the world, a colour that reflects what people are looking for, a colour that can hope to answer what they feel they need.”