Kusha Kapila tries the Korean rice face-mask trend; should you too?

Rice masks are a new skincare trend that have gained wider popularity on social media.

New Delhi | Updated: November 10, 2024 10:27 PM IST

3 min read

Kusha Kapila tries the virla Korean rice face mask trend. (Source: @kushakapila/Instagram)

Kusha Kapila’s hilarious skits are peppered with life hacks she has come across and found handy. Sometimes, she’s impersonating an elite socialite expressing her first-world struggles, and at times, she’s regaling us with tales of her childhood, with a side of social commentary.

In a recent sketch, Kapila appeared on camera with a rice mask slathered on her face, with the words “chawal>>>” plastered on the frame. In the video, she encourages her audience to soak rice in a bowl, boil it and then apply its paste on the face, body and hair to reap its myriad benefits- be it youthful glowing radiance or long lustrous hair.

To understand how rice plays an important part in our skincare routine, we reached out to experts.

Dr Shareefa Chause, Dermatologist and cosmetologist, Shareefa’s Skin Care Clinic, Apollo Spectra Hospital, Chembur and Criticare Asia Hospital, Kurla shared that rice masks are a new skincare trend that has gained wider popularity on social media.

“It is believed that regularly applying this rice face mask can help hydrate and brighten your dry and dull skin. The heavy and starchy consistency of this face mask can cause allergic reactions in people with dry skin and sensitive skin. It can also further lead to clogged pores and breakouts,” she said.

These rice masks may not be suitable for every skin type and its effectiveness may vary from person to person. While it may work well on some, it may cause minor allergies in others. According to Dr Chause, trying every skincare hack you see online may not be a smart choice. She recommended conducting a patch test before directly applying it to your face to prevent the risk of allergic reactions or side effects.

“One shouldn’t apply this face mask more than once or twice a month. People with skin problems like eczema, rosacea, and dermatitis should avoid using this face mask without consulting a doctor.” In fact, overuse of this face mask can lead to skin issues like breakout, redness, itching, dryness, and skin sensitivity. Dr Chause pointed out that you should always pay attention to how your skin reacts and use it accordingly.

From the homepage