Google hops on the Barbiecore trend before Barbie movie’s release

You may now live in a Barbie world, at least in your Google searches.

New Delhi | July 19, 2023 07:40 PM IST

3 min read

The film stars Margot Robbie in the titular role. (Source: Warner Bros. Pictures via AP)

The highly-anticipated movie Barbie is all geared up to hit the theatres and just ahead of its release, Google has launched its newest easter egg feature in its honour.

Simply search for “Barbie,” the upcoming film’s director Greta Gerwig, or either of its stars, Margot Robbie or Ryan Gosling, and colorful starbursts will emerge – turning the whole Google results page a soft pink colour. You may now live in a Barbie world, at least in your Google searches.

Enabling the Easter eggs feature for these pages, Google, too seems to be celebrating our descent into a Barbiecore wonderland, by turning our screens and fonts pink, if not our lives.

Other than that, pink confetti-like starbursts also pop up on the screen, as if it were Diwali for all the Barbie-lovers out there.

Take a look at it here.

Pink celebratory bursts pop up when you type Barbie on the Google search engine.

For the uninitiated, this is not the first time Google has done something like this. It has previously added easter eggs to many of its products and services before this. It did this for the Star Wars series The Mandalorian, post-apocalyptic hit The Last of Us, and the word game Wordle.

Since the film acquired widespread exposure, it has fuelled the ‘Barbiecore’ fashion movement. Margot Robbie’s recent dress choices, particularly her red-carpet outings, have inspired followers who want to embrace the style.

Barbiecore, or Barbie-inspired fashion, calls for all things pink, from clothing to accessories and footwear.

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ALSO READ | ‘World of Barbie’ experience brings iconic doll into the real world

Due to the ongoing SAG-AFTRA strike, Robbie and Gosling have ceased marketing Barbie, acting in solidarity with other performers and declining to go over the picket line.

Meanwhile, Barbie is scheduled to enter theatres on July 21. Greta Gerwig directed the fantasy comedy picture, which she also co-wrote with Noah Baumbach.The film, which is based on the iconic Barbie fashion dolls, stars Margot Robbie as Barbie and Ryan Gosling as Ken.

Dua Lipa, Emma Mackey, Simu Liu, Michael Cera, Kate McKinnon, Issa Rae, Alexandra Shipp, Nicola Coughlan, Will Farrell, and Ncuti Gatwa are among the other cast members.

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