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The happines levels among Indians decreased marginally in the month of June, according to the Ipsos IndiaBus Happiness Monitor, responsible for detecting levels of happiness of the urban Indian population. This was the second consecutive month in which happiness levels demonstrated a decline in May this year.
The monthly pan-India survey covers over 2,200 respondents across 16 Indian cities (1,600 face-to-face and 400 online participants) to capture their levels of happiness.
The key aspects which determined happiness levels of Indians included family, health, friends and employment. According to a release by Ipsos IndiaBus, the hierarchy of barometers which determined happiness levels remained constant.
Urban Indians chose family (73 per cent) as the biggest sources of happiness, followed by health (66 per cent), friends’ circle (63 per cent), employment or work (59 per cent), colleagues or business associates (58 per cent), neighbours (56 per cent), economic or financial conditions (52 per cent), among other areas which determined their happiness in everyday life. These sources of happiness witnessed a decline in the month of June, as per the survey.
Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation, findings of the survey, said, “Happiness continues to be defined by close relationships and people in the immediate ecosystem. Wellbeing, finances, enable Indians to indulge and experience happiness. Inflation, cutback on discretionary spends, does impact happiness, as there is an all-pervasive impact being felt, of rise in cost of living daily.”
“What is notable is a gradual increase in happiness with the situation of the country and of the world, over past 6 months. A thriving economy in the country, waning of post-Covid apprehensions and delayed or no impact of much-feared global recession are the likely reasons for these upward trends,” he added, according to the statement.
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