Legal support to volunteers, use of AI: BJP spruces up its social media strategy before Bengal polls

The BJP will also provide more training to volunteers to appeal to Gen Z voters on social media.

Written by Tanusree Bose

Updated: October 18, 2025 09:52 PM IST

3 min read

Sources said the Opposition party will focus on local issues, like the recent waterlogging and electrocution deaths in Kolkata. (Image: @BJP4Bengal)

With the Assembly elections in Bengal just a few months away, the Opposition BJP has upped its social media outreach.

According to party sources, the BJP will have a more active presence on social media, and it will induct volunteers from the mandal level to post reels and other election-related content.

“The party has also decided that it will be providing legal support to those who post on social media. Previously, many volunteers would stay away from posting anything as they feared that the police would harass them, pressurise them to take down the posts or send notices to them… individuals posting anything on social media would get arrested… but the BJP would be behind them, providing all forms of legal assistance, this time,” said a BJP source.

Further, sources said that Artificial Intelligence would also be used for content creation.

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Sources said the Opposition party will focus on local issues, like the recent waterlogging and electrocution deaths in Kolkata.

Speaking to The Indian Express, Saptarshi Chowdhurry, Social Media In Charge, West Bengal BJP unit, said, “We want to bring out the real poor condition of the state in front of the common man. We want to show how the state government and the ruling party are spreading misinformation.”

On Thursday, Amit Malviya, Bengal BJP central co-observer and IT cell in-charge, held a meeting with state-level leaders and workers responsible for social media. According to sources, they have been instructed to speak out against the ‘corruption’ in the state government on social media.

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In the meeting, it was also discussed what kind of content and slogans should be emphasised on social media.

A senior BJP leader said, “We will raise the issue on social media that the chief minister blames others for everything, from floods to rape to corruption, yet it is she who has been in power for the past 14 years. What is she doing?”

The party will also provide more training to volunteers to appeal to Gen Z voters, added the leader.

He also informed that the party will be holding a larger meeting to thrash out its social media strategy at the Science City in Kolkata in the coming week.

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