From New York City inspiration to 22 outlets: Uncle Jack’s journey

During my time in Boston in 2012-13, frequent visits to New York’s diverse food scene inspired me. In 2015, at a friend’s party in New York, serving French fries in a glass jar became a huge hit. That moment sparked the idea for Uncle Jack’s, and I’ve used this concept as the cornerstone for my restaurants. I always knew I’d venture into the food business.

How did you bring the idea of Uncle Jack’s to life?

Upon returning to India in 2016, I tested the concept by offering fries and burgers at La Feria, which received an overwhelming response. With my family’s initial support, I opened my first store in Chandigarh’s sector 8. We focused on fresh ingredients, homemade sauces, and unique ways of serving food to replicate the taste of American street food.

How has Uncle Jack’s progressed since its inception?

Today, we’ve transitioned from a brick manufacturing family business to overseeing operations at Uncle Jack’s. Starting with one store in Chandigarh, we’ve expanded to 22 outlets and aim to become a pan-India chain by 2025. We’re also diversifying into FMCG verticals, exploring bakery lines for in-house items like cookies. Despite challenges, including the impact of COVID-19, we’ve managed to recover and grow stronger, reopening and stabilizing our business since December 2020.

How were you in studies? Do you think marks matter?

I come from a middle-class family in Chandigarh, studied at St Anne’s Convent School, and pursued electrical engineering at Chitkara Engineering College in 2013. Later, I took a diploma course in Marketing and Business Management at Harvard Summer School. While I value education, I believe being street smart is more crucial than just academic scores.

What do you do in your free time? How do you de-stress?

I find solace in travel and food. They’re my go-to activities for unwinding. My motto is simple: “Travel, cook, eat, repeat.”

What can Chandigarh do to retain its talent?

Chandigarh needs a robust IT program to attract and retain talent by providing ample opportunities in the city.

What help do you feel the government should provide to boost startups?

Accessibility is key; startups need government support in terms of accessibility to resources and opportunities.

What message would you like to give to budding entrepreneurs?

Persist in following your passion. Success often comes after numerous setbacks. Don’t let others’ opinions sway you; focus on giving your best.

One thing you like and one thing you want to change about Chandigarh?

Chandigarh has a unique vibe that I cherish, and honestly, there’s nothing I’d want to change about it.