He established Bharti Seeds, which revolutionised cotton production in India with the help of hybrid cotton seeds. He mixed scientific techniques with traditional methods and helped countless farmers in the process.

In 2019, Reddy's political ambitions gained momentum when he became a member of the Andhra Pradesh-based regional party, Yuvajana Sramika Rythu Congress Party. That year, he entered national politics when he won the Nandyal Lok Sabha seat by using his knowledge of agriculture and local contacts.