BMW: A Century of Innovation and Resilience Founded in 1910 as the Otto Flugmaschinenfabrik, the company, reorganized in 1916, ultimately adopted the BMW name in 1922. Initially producing aircraft engines, BMW adapted after World War I, manufacturing motorcycles, and later, automobiles, starting with the BMW Dixi in 1928. The 1930s saw expansion into sports and luxury cars, a trajectory interrupted by World War II. The company's wartime involvement included the use of forced labor, a dark chapter in its history. Post-war, BMW rebuilt, focusing initially on motorcycles and household goods. Car production resumed in 1952, but financial instability threatened the company's future until Herbert and Harald Quandt's investment secured its survival. The launch of the BMW New Class sedans in 1962 marked a turning point, establishing BMW's reputation for performance vehicles. Subsequent decades witnessed the introduction of iconic model series - the 3, 5, 6, and 7 Series - alongside the high-performance M series and the foray into SUVs with the X5. Acquisitions, including Rover (later largely divested) and Rolls-Royce, shaped BMW's growth. The company has also embraced technological advancements, introducing turbocharged engines and hybrid and electric models. Despite challenges like the COVID-19 pandemic, BMW continues to innovate, adapting to evolving market trends and maintaining its position as a leading global automotive manufacturer. Recent leadership changes, including the appointment of Chris Brownridge as Rolls-Royce CEO, signal ongoing strategic evolution.