How to design products for India | Our Own Devices with Nandagopal Rajan

In this episode of Our Own Devices, our host Nandagopal Rajan, COO, The Indian Express Online is joined by Gazal Kalra and Shalabh Gupta, Co-founders, Nuuk. In this conversation they explore the impact of design innovation on products and response it recieves from customers. They share how they conceptualize their designs and what makes them out of the box. Shalabh and Gazal also share about the vaccum cleaners and mattress cleaners introduced by Nuuk and what makes them Indian customer friendly. To know more about Nuuk and the design innovation that they are bringing, tune into today's episode of Our Own Devices with Nandagopal Rajan. 00:00 Introduction 1:30 An interesting marketing strategy 4:38 How does Nuuk conceptualize their designs 10:20 Importance of consumer insights 11:31 the concept of a 'circulator' 13:05 the Ice-touch 17:30 Changing user preferences 19:13 Customizing vacuum cleaners for India 23:55 Mattress vaccums in India 25:30 Learning through feedbacks