Doordarshan Logo: DD News Under Opposition Fire Over New Saffron Logo

Doordarshan Logo: DD News, the state-run broadcaster, has unveiled a new logo, sparking debate over its shift from ruby red to saffron. While DD News claims it's a visual update, Opposition parties accuse it of "saffronisation," especially with the Lok Sabha polls approaching. The channel emphasizes its commitment to accuracy and truth. Critics, including TMC Rajya Sabha MP Jawhar Sircar, express concern over the change, viewing it as a move towards "publicity Bharati" instead of Prasar Bharati. However, Prasar Bharati CEO defends the new logo, stating it's about branding and visual aesthetic. The logo's design, featuring two petals with a globe, dates back to the channel's launch in 1959, initially sporting a saffron hue.