McDonald’s shares plunge amid E. coli outbreak in US, head of business vows to improve safety

“Given the recent events of the past 24 hours, our priority is to reinforce the confidence of American consumers,” Erlinger said.

During an appearance on an NBC News show, McDonald’s USA President Erlinger said that the Chicago-based company has taken steps to rectify the situation by immediately pulling the Quarter Pounder from the menus in the area where the outbreak occurred.

The E. coli outbreak has led to the hospitalization of 10 people and it spread in 10 states across the United States, according to the U.S. Centers for Disease Control and Prevention. The CDC further added that one child was reported to have been diagnosed with a serious kidney disorder known as hemolytic uremic syndrome.

The E. coli outbreak struck in popular brands like Chipotle Mexican Grill in 2015 and Jack in the Box in 1993 which led to a significant drop in sales at the respective stores.

Earlier in July, McDonald’s posted a sudden drop in its sales worldwide, which became its first quarterly decline in three years.

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