Why Dyson combined sound and clean air: The new Zone headphones explained by Joe Staniforth

The latest device features top-tier noise cancellation, 50-hour playback, and scientific sound precision for an unmatched listening experience. Below is the exclusive interaction with the engineer where he throws light on the company’s innovative approach to audio devices. 

What inspired the creation of the Dyson Zone, combining both air purification and audio technology into one wearable?

Joe Staniforth: Globally, issues of noise and air pollution are on the rise. As more people move into cities, it leads to increased construction noise and greater traffic, further exacerbating these pollution problems. This is not just an environmental concern; it directly affects people’s health. Our inspiration comes from addressing and solving these critical challenges.

As someone who has worked across various geographies and product categories at Dyson, how do you see the global market responding to Dyson Zone, especially India?

Joe Staniforth: Solving problems for people is our primary goal. If we can enhance the quality of life for individuals, it’s a significant achievement. We address daily challenges faced by many, and the feedback we receive is overwhelmingly positive. This is because we genuinely improve aspects of their lives, and our efforts have been fruitful.

From the Indian perspective, it’s important to note that India is a diverse market with a unique climate and lifestyle. Dyson has made efforts to cater specifically to the needs of Indian consumers, understanding the nuances of this vibrant market.

Globally, and especially in India, the challenges of noise and air pollution are intensifying. As India grows and flourishes, it faces heightened environmental concerns. At Dyson, when we design our products, we ensure they perform at the highest standards. Not only do we aim to protect our consumers in India, but we also extend this protection to other markets. We view these challenges as global issues, striving to make a difference for everyone involved.

“If we can enhance the quality of life for individuals, it’s a significant achievement,” says Staniforth. (Image: Dyson)

Can you share something about the key challenges while conceptualising the Dyson Zone?

Joe Staniforth: Over the past six years, we have faced the challenge of condensing purification technology into a compact size for portability, ensuring it provides optimal airflow. Achieving this compactness, ensuring silence, and then integrating features like audio and active noise cancelling was a significant challenge. Combining all these features into a single product required us to challenge the norm and be bold as a company. After investing significant time and effort, we are proud to see the product’s reception in the market.

The Indian wearable tech market is a thriving and competitive space. Can Indian consumers anticipate more wearable tech from Dyson going forward?

Joe Staniforth: Well, we are always striving to innovate and solve problems. This commitment will be evident in the Indian market and other global markets. While I concur with your perspective, I can’t divulge much more. However, Indian consumers can expect more from us. We are constantly working on new projects.

The interview responses end here. 

The Dyzon Zone headphones come in two models – the Dyson Zone priced at Rs 59,900 and the Dyson Zone Absolute Plus at Rs 64,900. The headphones deliver true sound with a full sound spectrum. It automatically reproduces frequencies between 6Hz to 21kHz to ensure that every note is audible. It packs a 40mm and 16-ohm neodymium speakers. According to the company, the loudspeaker output is equalised by intelligent signal processing 48,000 times per second.