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Journalism of Courage
Last year, when Apple launched the Vision Pro, many touted it as the product that would finally make mixed reality headsets mainstream. However, a few months after the Vision Pro hit markets around the world, the Cupertino-based tech giant reportedly scaled back production after sales for the devices waned after the initial hype.
Now, a new report by The Information suggests Apple has stopped producing Vision Pro. Citing multiple people who are “directly involved” in the making of components for the Vision Pro, the publication claims Apple now has a sufficient number of Vision Pro units to meet demand throughout 2025.
According to Bloomberg, Apple has reportedly sold less than 500,000 Vision Pro headsets since its launch, with many returning the product because of headaches, vision issues, neck pain and motion sickness, problems that affect almost all virtual and augmented reality headsets.
Also, it looks like Vision Pro users who haven’t returned their headsets are not using them as much as they did upon launch, mostly because of its high asking price and lack of apps and games. The decision to halt Vision Pro production may be because of a combination of lack of demand and customer dissatisfaction.
Another previous report by the publication suggested that Apple has stopped working on the successor to the Vision Pro and is instead working on a more affordable headset. This rumour was also corroborated by known Apple analysts Ming-Chi Kuo and Bloomberg’s Mark Gurman, who said that the affordable Vision Pro could hit markets sometime between the fall of 2025 and the spring of 2026.
