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Journalism of Courage
India’s smartphone segment recorded a 5 per cent growth year over year in the third quarter, recording the highest-ever quarterly value, suggests a new report by Counterpoint.
According to data from the research firm’s Monthly India Smartphone Tracker, the market was led by value-led growth and mostly driven by festive sales and discounts. Apart from online sales, another factor driving market growth is offline campaigns, which offer easy financing and trade-in offers, which encourage phone makers to stock inventory in advance.
The report also says that the premium smartphone segment recorded a 29 per cent year-over-year growth, as consumers now prefer higher-value devices. This pushed the overall market value to increase by 18 per cent year over year, causing the average selling price (ARP) to increase by 13 per cent.
The push towards the premium smartphone segment was mostly fuelled by Apple and Samsung. The iPhone maker led the charge with a 28 per cent value share driven by the iPhone 16 and the iPhone 15 series, while the newly launched iPhone 17 series’ demand outpaced its predecessor.
Second in line is Samsung with 23 per cent value share, driven mostly by the company’s Galaxy S series devices, followed by the mid-range A tier. The Galaxy Z Fold 7 also saw record sales in the quarter, further pushing Samsung’s dominance in foldable smartphones.
Vivo, excluding iQOO, recorded a 14 per cent market share and led the market in terms of volume, accounting for around 20 per cent. The company’s strong offline presence, in combination with the success of the T series, helped the brand mark its presence in the mid-range segment. Oppo’s revenue share recorded a decline from 11 per cent in Q3 2024 to 11 per cent in Q3 2025, but the company recorded an increase of 13 per cent volume share, giving tough competition to Samsung.
As for the fastest growing brand, iQOO grew 54 per cent year over year in terms of volume, whereas Motorola recorded 53 per cent year over year shipment growth. In the budget segment (phones under Rs 10,00), Lava became the fastest growing brand with 135 per cent year-over-year shipment growth.
