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British multinational bank, Standard Chartered has launched its latest global wealth campaign in India. Called ‘Now’s your time for wealth’, the campaign calls for its global network to “grow, protect and pass on their wealth”, according to a statement by the company.
In India, the campaign is aimed at including ‘Global Indians’ — entrepreneurs with successful businesses–looking to grow financially. Done in collaboration with Hong Kong based Publicis Groupe, Standard Chartered as an international wealth manager is offering “expertise and unrivalled wealth investment solutions.”
The global wealth campaign aligns with Standard Chartered India’s pivot towards wealth and affluent, the bank said in an official statement.
“Global Indians’ embody India’s growth story while pursuing global aspirations and ambitions. With our deep market expertise and extensive international network, Standard Chartered strives to support them on their wealth management journey,” says Aditya Mandloi, Managing Director (India and South Asia), Standard Chartered Bank.
“The genesis of our campaign is inspired by our clients and their wealth ambitions, now and in the future,” added Haymans Fung, Global Head at Standard Chartered Bank.
The bank is targeting 200 billion dollars in Net New Money by 2029 and a double-digit CAGR in wealth solutions.
Apart from India the campaign will also take place inSingapore, Hong Kong, Mainland China, Korea, Taiwan and UAE.
