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Journalism of Courage
Auto major Tata Motors on Monday rolled out the Tata Aria,which the company claims is the countrys first ever cross-over car that straddles a sport utility and multi-utility vehicle.
The company said the car would shortly be exported to Europe followed by Latin America and Asia. The car has been designed to be in line with European standards and meets the Euro V emission norms, said Tata Motors managing director for India (operations) P M Telang.
By next year,we will come up with a left-hand drive version of the vehicle (for exports), he added at the launch of the six-seater car. The Aria,in three trim levels,has priced its top-end Aria Pride at Rs 15.5-lakh (ex-showroom Delhi) and Rs 15.85-lakh (ex-showroom Mumbai).
We have priced the Aria Pride at Rs 15.5-lakh and Rs 15.85-lakh for Delhi and Mumbai, Telang said. The car was launched in the presence of Tata group Chairman,Ratan Tata.
The Aria Prestige has been priced at Rs 14.5-lakh in Delhi and Rs 14.82-lakh,respectively (both ex-showroom). Aria Pleasure has been priced at Rs 12.91-lakh in Delhi and Rs 13.18-lakh in Mumbai,ex-showroom.
The Aria will be rolled-out from Tata Motors Pune plant. The car will soon be available in 25 cities pan-India and will be sold through 69 dealers. Tata Motors plans to also sell the Aria in Italy,Spain and Poland,Telang said.
