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Journalism of Courage
Nike India will celebrate ‘3 stars’ each a symbol of Team Indias World championship victories on the new Team India ODI jersey and with consumer initiatives at the Rajiv Gandhi International Cricket Stadium in Hyderabad on October 14.
Through this celebration,Nike will aim to connect with the millions of cricket fans to celebrate Team India’s three historic championship victories of 1983,2007 and the recent 2011 victory in Mumbai.
The ‘3 stars’ story is the latest chapter of the Bleed Blue campaign that started in September,2010. Nike further plans to elevate the 3 stars story with the ‘3 stars Film’.
