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Journalism of Courage
With a view to capitalise on the increasing purchasing power and changing spending patterns,India’s premier loyalty and rewards management company,Loylty Rewardz,is looking to add 50-million customers in the next 3-6-months,a top company official said.
The city-based company,which implements loyalty programmes for banks and retail chains,is in talks with 3-5 public sector banks to help boost their debit card portfolio.
“We are in talks with 3-5 public sector banks for possible tie-ups to provide the entire gamut of operations in loyalty programmes. We hope to close the deals in the next 3-6-months. With this,we will have a customer base of 123-million,” Loylty Rewardz’s Founder and CEO,Bijaei Jayraj,said.
Loylty Rewardz was set up in 2006 with the help of venture capital firm,Ventureeast and private equity firm,Argonaut Private Equity Fund.
