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Journalism of Courage
British super luxury car brand Bentley said it will launch two models priced well above Rs 1 crore in the Indian market,as it looks to grow in the high-end segment.
The company unveiled its top-end model ‘Mulsanne’,which will be tagged at Rs 2.9 crore. The car,powered by a 6.7 litre V8 petrol engine,will be delivered to customers from October-November.
“We will start global production of the Mulsanne in the second half of the year from our plant at Crewe (UK) and the first delivery in India will start in October-November.
Besides,we will also launch our convertible GTC Supersport in India within 6-7 months,” Bentley Regional Director (the Middle East,Africa and India) Chris Buxton told reporters.
He said the company will produce 600 units of Mulsanne annually for the global market and the quota for India is yet to be decided,adding the company has received global bookings even for the year 2011.
The Mulsanne will offer customers a degree of choice,when commissioning their cars. Bentley will offer a palette of 114 paint colours,21 carpet colours,nine wood veneers and 24 interior leather hides. Mulsanne is now available for customized selection from next month at Hotel Samrat in New Delhi.
The GTC Supersport was launched during the Geneva Auto Expo earlier this month and Buxton said the price of the car is yet to be fixed but is expected to be above Rs one crore.
Bentley expects the super luxury car segment in India to grow again this year,after the downturn in 2008-09,and that the sales will also pick up.
