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Journalism of Courage
At a time when automobile sales in the country have been on a record breaking spree,television advertising of passenger vehicles grew 23 per cent during the first eight months of this calender as compared to the same period last year.
According to the Adex survey of TAM Media Research,passenger vehicles contributed 45 per cent to overall advertising of the automobiles sector on TV during the period under review.
According to industry estimates,the auto sector accounts for up to Rs 800 crore out of the total TV advertising spend,which stood at an estimated Rs 9,000 crore last year.
“Of the total TV advertising,automobile sector advertising is estimated between Rs 600 to Rs 800 crore,” ZenithOptimedia,Senior Vice-President Naveen Khemka said.
Maruti Suzuki India was the top advertiser in terms of total advertising volumes on TV with a 19 per cent share in the passenger vehicles segment,while Mahindra Xylo was the top most advertised brand in the segment followed by Tata Sumo Grande and Chevrolet Beat.
Tata Motors and General Motors followed Maruti Suzuki with 17 per cent and 11 per cent share,respectively of the total passenger vehicles advertising during January-August period this year,according to the Adex survey.
Advertising of passenger vehicles on national and regional channels was in the ratio of 73:27 during the period,according to the survey.
Industry experts said the increased ad spend by the automobile companies,coupled with favourable economic factors,has successfully translated in increased sales.
Auto sales continued to break record for the fourth consecutive month in October with Society of Indian Automobile Manufacturers stating that total vehicles sold in the country last month at 14,60,655 units was better than the mark set in September this year.
