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Journalism of Courage
In a further financial fillip to the World Series Hockey,leading brands Vodafone and Seagram’s Imperial Blue have signed up as official sponsors for the tournament.
“I am delighted to welcome Vodafone and Imperial Blue to our sponsor family. The response to the inaugural Bridgestone World Series Hockey has been quite spectacular from our fans and commercial partners. We will work closely with all our partners to create maximum value and a win-win partnership,” Yannick Colaco,COO Nimbus Sport said.
Anuradha Aggarwal,Sr.VP Consumer Insights and Communications of Vodafone said,”We have been associated with marquee sporting properties like IPL and F1. There is a definite upswing in terms of awareness and sentiments for our national game. WSH has tremendous long term potential and we would like to create interesting and engaging outreach programs for our subscribers around this property.”
The World Series Hockey kick started yesterday.
