‘Squid Game’ mania has shoppers snapping up Vans’ white slip-on shoes

The series, which became a global sensation and the No.1 program on Netflix, shows hundreds of cash-strapped players competing in hyperviolent games, sporting shoes resembling Vans' all-white slip-ons

• By: Reuters
• New York | October 24, 2021 08:00 PM IST
2 min read

A still from Squid Game. (Photo: Netflix)

White slip-on shoes are becoming a hot commodity thanks to the wildly popular South Korean survival drama “Squid Game”, with sneaker maker VF Corp reporting a small increase in demand for its Vans brand.

The series, which became a global sensation and the No.1 program on Netflix, shows hundreds of cash-strapped players competing in hyperviolent games, sporting shoes resembling Vans’ all-white slip-ons.

You have exhausted your
monthly limit of free stories.

Read more stories for free
with an Express account.

Register

Already have an account? Sign In

Read this and every other premium story with a digital subscription.

Buy now

Already a subscriber? Sign In

This premium article is free for now.

Register to continue reading this story

Free Read

Already have an account? Sign In

Read this and every other premium story with a digital subscription.

Buy now

This content is exclusive for our subscribers.

Subscribe now to get unlimited access to The Indian Express exclusive and premium stories.

Continue

Already a subscriber? Sign In

“We saw a nice spike — well, I’d call it a small spike, but I’ll promise this is not a damned annual event,” VF Chief Financial Officer Matt Puckett said on Friday, adding the apparel maker would use this moment to build on Vans’ connection to pop culture.

VF Corp missed Wall Street estimates for quarterly revenue and profit on Friday due to global supply chain disruptions and production shortfalls in Vietnam.

The “Made in Korea” green tracksuits and pink boiler suits worn by characters in the show have proven a pre-Halloween bright spot for the South Korean garment industry struggling during the health crisis.

📣 For more lifestyle news, follow us on Instagram | Twitter | Facebook and don’t miss out on the latest updates!

From the homepage

Chhattisgarh liquor ‘scam’: ED says ‘syndicate apex’ Chaitanya Baghel handled Rs 1,000 cr of proceeds

‘Rs 92 lakh and gold found’ during raids at ACS officer Nupur Bora’s house, Himanta says she profited from sale of ‘Hindu’s lands to Muslims’

UP village tense after 19-year-old chasing ‘cattle smugglers’ found dead