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Social media regularly witnesses the emergence of new fashion trends – a new style aesthetic that uncovers every time you open your Pinterest or reels. As such, ‘tomato girl summer’ has gained popularity as the latest fashion obsession this season. But, what is it? It is a play on words of the phrase ‘hot girl summer’, as popularised by Megan Thee Stallion.
“No one is really sure who started the trend or named it, but there are a few viral Tik-Toks that brought it to life, like from creator @bemusedbeanie,” Stylecaster noted.
Let’s decode the trend: Tomato girl summer is what comes to mind when you think of a hot Mediterranean vacation. Apart from style inspiration, this trend sells a lifestyle, as seen with many other trends that start on Tik-Tok, such as ‘clean girl aesthetic’ or ‘Barbiecore’. It’s representative of yet another romanticised evening on the Amalfi coast, strolling by the fresh farmers market to buy local produce, stopping at a cafe for a glass of red wine, and enjoying the slow-paced lifestyle of hot summer vacations in Europe.
Who is a ‘tomato girl’?
A tomato girl is defined as someone who likes to read a book on philosophy or poetry by the beach or in the lush green garden during the summer. She usually wears a head scarf to keep her hair out of the way as she goes about her day, buying fresh produce and sipping spritz. There is a certain ease in how the ‘tomato girl’ moves in her linen or cotton clothes, truly embodying the la-dolce-vita lifestyle. Her nails are most likely painted red, and she wears deep tones on her lips with bare skin or little makeup. She likes fresh floral perfumes and wears minimal gold jewellery to complement the summer glow and breezy nature.
Celebrities who embraced this trend
Many Celebrities and fashion trendsetters, including Billie Eilish, Emily Ratajkowski, Hailey Bieber, and the Kardashian-Jenner clan, have also hopped on this trend as seen on their Instagram posts. The Kardashians and Jenners were seen wearing Dolce and Gabbana outfits to Kourtney Kardashian and Travis Barker’s wedding in Portofino, Italy in May 2022, perfectly embodying the tomato girl summer trend. One of Kylie’s dresses for the occasion was a floral red and beige dress with a straw bag. The red motif and floral prints perfectly represented this viral summer aesthetic.
How can you achieve this look?
If you are also inspired to partake in the trend, here’s how you can do it:
*For tops and pants, you can consider wearing short-sleeved white button-ups and loose and breezy pieces, preferably linen and cotton, to keep you cool.
*For skirts, go for frills.
*For dresses, you can consider something with puffed or ruffled sleeves.
*You can ditch your shoes for sandals to be a tomato girl.
*Consider some fun floral or even tomato patterns to add a pop of colour.
*Go for lightweight gold jewellery and maybe an additional headscarf to accessorise.
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