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After The Times of India caused a Twitter storm of sorts for inviting former editor of Tehelka magazine Tarun Tejpal to its literature festival, the news organisation withdrew its invitation on Monday.
The TOI Litfest director, Bachi Karkaria, tweeted “We have asked Tarun Tejpal to drop out of the TOI Litfest. We’ve got a great program & we don’t want it hijacked by extraneous noise”.
Tejpal was invited by TOI to talk about “The Tyranny of Power”. Ever since the invite became public knowledge, a barrage of tweets aimed at TOI and Tarun Tejpal ensured that #TOIlitfest and Tarun Tejpal became the most trending topic of this week.
The “extraneous noise” apparently made TOI to buckle under social media pressure. How Twitter reacted to TOI rescinding the offer? We take a look
https://twitter.com/indiantweeter/status/536190304823418880
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