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Congress social media LS campaign to focus on ‘decade of neglect’ by BJP MPs

On Monday, the All India Congress Committee Social Media Department reconstituted the Delhi state Social Media Department, which with a 114-member committee under the chairmanship of Mohd Hedayatullah, will seek to strengthen the Delhi Congress's outreach for the upcoming Lok Sabha elections.

Congress LS election campaign, Congress social media campaign, Congress's social media outreach, Lok Sabha elections 2024, congress poll promises, Lok Sabha Elections 2024, Odisha Assembly Elections 2024, Andhra Pradesh Assembly Elections 2024, Arunachal Pradesh Assembly Elections 2024, Sikkim Assembly Elections 2024, LS polls news, indian express newsOn Monday, the All India Congress Committee Social Media Department reconstituted the Delhi state Social Media Department, which with a 114-member committee under the chairmanship of Mohd Hedayatullah, will seek to strengthen the Delhi Congress's outreach for the upcoming Lok Sabha elections. (File Photo)
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The Congress’s social media outreach across the city for the upcoming Lok Sabha elections will focus on a complete “recall of significant decadal events” in the Capital — from the alleged apathy of BJP MPs towards the citizens during the Covid-19 pandemic to the condition of ‘model villages’ adopted by them — said sources.

According to sources, the campaign — which would have content, especially videos, from the ground and testimonials from Delhi’s residents — will seek to generate traction and raise hackles around the BJP’s strategy of replacing faces in successive polls.

In addition to several visits to assess the state of civic amenities across the city, Lieutenant Governor V K Saxena has recently launched the ‘Dilli Gramoday Abhiyan’, which seeks to qualitatively transform the state of the city’s countryside.

“Since the BJP is able to somehow counter anti-incumbency and the lack of performance of its MPs by changing them, we will target the entire party’s apathy and not just of individuals who got elected on its tickets. We will present the BJP MPs’ actual report card to the people,” said a senior Delhi Congress leader.

“The Model Village programme, for instance, was among the first and most significant announcements made by the BJP after it came to power at the Centre a decade ago. But, only around a dozen of the city’s 360 villages were included under it, and living conditions across the city’s rural belt remain hellish,” the leader added.

According to sources, Covid-19 would also figure prominently as part of its social media campaign and feature instances of “absenteeism” by MPs as successive waves of the pandemic claimed thousands of lives between 2020 and 2021.

On Monday, the All India Congress Committee Social Media Department reconstituted the Delhi state Social Media Department, which with a 114-member committee under the chairmanship of Mohd Hedayatullah, will seek to strengthen the Delhi Congress’s outreach for the upcoming Lok Sabha elections.

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“The BJP has been spreading lies and falsehood about the party’s 10-year misrule at the Centre, and non-existent development works,” said Delhi Congress president Arvinder Singh Lovely, adding: “We will tell people about the ground reality of stalled development works and inaction and incompetence of the seven BJP MPs in Delhi… It will also inform people about the five Nyay Guarantees of Shri Rahul Gandhi, which he has promised during his Bharat Jodo Nyay Yatra.”

Jatin Anand is an Assistant Editor with the national political bureau of The Indian Express. Over the last 16 years, he has covered governance, politics, bureaucracy, crime, traffic, intelligence, the Election Commission of India and Urban Development among other beats. He is an English (Literature) graduate from Zakir Husain Delhi College, DU & specialised in Print at the Asian College of Journalism (ACJ), Chennai. He tweets @jatinpaul ... Read More

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  • All India Congress Committee poll campaign Rahul Gandhi V K Saxena
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