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Journalism of Courage
Collaborating with YouGov, Duolingo’s survey revealed that 64 per cent of urban Indians find influence in their language and daily life from Hollywood or Bollywood movies, web series, and music.
The survey found that 37 per cent of Indians feel a significant impact stemming from the universe of Marvel, DC Comics, K-Dramas, or Anime, while an additional 60 per cent of Indians attribute their enhanced language skills and daily experiences to technology, science, or literature fandoms.
Phrases like ‘May the Force be with you’ from ‘Star Wars’ and ‘Winter is coming’ from ‘Game of Thrones’ have integrated into everyday language. For 62 per cent of Indians, integrating terms from fandoms or pop culture isn’t solely about language; it’s a medium for infusing humour and joy into daily interactions, creating engaging and light-hearted atmospheres among enthusiasts who share similar fandom references.
Nearly 62 per cent of Indians acknowledged a substantial improvement in language retention and comprehension upon integrating cultural or fandom references. Moreover, 58 per cent identified referencing fandoms as a means to cultivate connections among like-minded individuals, evoking nostalgic sentiments and nurturing shared interests.
Also, 66 per cent of Indians expressed interest in joining language learning communities linked to their cherished fan groups.
