The move is likely to hit consumers very soon as Verka Milk retail prices may go up by Rs 2/litre across the state. (Representational photo)
The Punjab State Cooperative Milk Producers’ Federation Limited (MILKFED), the state-owned milk procurement cooperative which also owns the brand ‘Verka’, has increased milk procurement rates for farmers by Rs 20 per kg fat starting Tuesday (May 21). The move is likely to hit consumers very soon as Verka Milk retail prices may go up by Rs 2/litre across the state.
As per orders issued by the general manager to MILKFED plants across the state, procurement prices for farmers have been increased to “curb diversion, compete with private sector, maintain milk procurement and meet the increasing demand of liquid milk and fresh milk products to the consumers in lean season”. In summers, animals produce less milk.
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Speaking to The Indian Express, dairy farmers said that currently, Verka is facing stiff competition from private companies. However, MILKFED remains the largest milk procuring network with its statewide reach and infrastructure.
With the increase of Rs 20 per kg fat for both buffalo milk (BM) and cow milk (CM), MILKFED will now be paying Rs 600 per kg fat for buffalo milk and Rs 580 per kg fat for cow milk (Solids-Not-Fat (SNF) content is also considered while calculating rate for cow milk). For instance, if there is 8 per cent fat in 1 kg milk, a farmer will get Rs 48/kg at rate of Rs 600 per kg fat.
This is the second hike by MILKFED in the past two months. In April, it had hiked rates by Rs 10 per kg fat for both BM and CM.
Sources in MILKFED said that increase in procurement rates for farmers is likely to hit consumers soon and prices of Verka milk packets may go up by Rs 2 anytime. “We have no other way to recover extra cost that will be given to farmers now…it will naturally come down to consumers…,” said a MILKFED official.
Daljit Singh Sadarpura, president of the Progressive Dairy Farmers Association (PDFA), the state’s largest dairy farmers body, said that till 2017, MILKFED was giving Rs 630 per kg fat rate and then the skimmed milk powder rates in international market crashed, leading to a trickle-down affect on the Indian market, especially Punjab, which known for its cattle trade worth crores.
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“Dairy farmers suffered double blows. First, due to gau rakshak gangs, our cattle trade worth crores to other states almost stopped and milk rates dropped too. Even now it, has reached Rs 600 per kg fat for buffalo milk which is lesser than Rs 630 two years back. The government needs to pay more. We are still waiting for the Punjab government to pass a notification and relax rules for procuring NOC for cattle transportation. It is too complicated as of now and then cow vigilantes stop vehicles on the way and harass our employees,” he said.
BR Madaan, general manager of the Ludhiana Verka Milk Plant, said, “in Ludhiana plant alone, we are procuring milk from 80,000 farmers daily and intake is 3.6 lakh litres of milk daily. But in winters, it even touches 5.5 lakh litres a day. Naturally there is shortage. In summers, milk production decreases and demand increases. We need milk to make other products like paneer, curd, etc. Our skimmed milk powder stock is also very low currently. Rates had crashed due to crash in powdered milk rates internationally, but market is recovering.,” he said.
Divya Goyal is a Principal Correspondent with The Indian Express, based in Punjab.
Her interest lies in exploring both news and feature stories, with an effort to reflect human interest at the heart of each piece. She writes on gender issues, education, politics, Sikh diaspora, heritage, the Partition among other subjects. She has also extensively covered issues of minority communities in Pakistan and Afghanistan. She also explores the legacy of India's partition and distinct stories from both West and East Punjab.
She is a gold medalist from the Indian Institute of Mass Communication (IIMC), Delhi, the most revered government institute for media studies in India, from where she pursued English Journalism (Print). Her research work on “Role of micro-blogging platform Twitter in content generation in newspapers” had won accolades at IIMC.
She had started her career in print journalism with Hindustan Times before switching to The Indian Express in 2012.
Her investigative report in 2019 on gender disparity while treating women drug addicts in Punjab won her the Laadli Media Award for Gender Sensitivity in 2020. She won another Laadli for her ground report on the struggle of two girls who ride a boat to reach their school in the border village of Punjab.
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