Actor Abhishek Bachchan moves Delhi HC seeking protection of personality rights, court says it will pass orders

Highlighting the infringement of his personality and publicity rights by various YouTube channels, online marketplaces, and merchandise sites, Bachchan, through his counsel, told Justice Tejas Karia that sexually objectionable material, autographs, and merchandise were being sold without authorisation.

Referring to such infringing content, Bachchan’s counsel Pravin Anand contended, “All fake. There are videos using AI technologies to distort, a level which can create misunderstanding…may see how insulting that can get…It’s all fake news.”

On Tuesday, in a similar suit by Bollywood actor Aishwarya Rai Bachchan before the Delhi High Court, Justice Karia had orally said that he would pass orders of injunction or takedown against the infringing entities.

Rai had also pointed out that unknown entities — John Does — are collecting money by claiming association with her, and circulating morphed images. “These are not images belonging to Aishwarya Rai, nor has she authorised such images. All are AI-generated. (There are) some intimate photographs which are completely unreal,” Rai’s counsel had argued.

In 2023, the Bachchans had moved the Delhi HC seeking action against misleading information by certain miscreants for “the sake of puerile publicity”. They had said miscreants circulated videos on YouTube, alleging that their daughter Aaradhaya was critically ill — one of the videos had even claimed that she was no more. They had also alleged that morphed pictures were used in the said videos.

Amitabh Bachchan, in 2022, had similarly sought protection from the Delhi High Court of his publicity rights as a celebrity, objecting to unauthorised use of his celebrity status to promote goods and services without his permission by various entities. Noting that such use will cause Bachchan to “suffer grave irreparable harm and injury to his reputation,” and that the defendants are using Bachchan’s celebrity status for promoting their own activities, without his authorization or permission, the court granted an injunction on such use.

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