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MICA, the premier institute for strategic marketing and communication in Ahmedabad, has set a new record in summer placements for the 2024-26 batch with a stipend of Rs 5 lakh — the highest for a two-month internship.
The institute has successfully placed all from the 31st batch of its flagship PGDM-C and PGDM programmes.
As per details shared by MICA, while FMCG sector emerged as the top recruiter, offering the highest stipend of Rs 5 lakh — an increase from last year’s Rs 4.55 lakh — the placement process also witnessed a rise in average stipends, increasing by 4.5 per cent to Rs 1,58,600. All stipends are for two-month internships.
The top 25 students secured an average stipend of Rs 4,20,072 against Rs 3,63,800 last year, while the top 50 received an average stipend of Rs 3,48,368, up from Rs 3,01,820. The median stipend also saw an increase, reaching Rs 1,22,000 compared to last year’s Rs 1,20,000 .
The current cohort includes 31 per cent engineers, 20 per cent from arts and design, 19 per cent commerce graduates, and 17 per cent from management backgrounds.
Significant recruiters included Google India, Accenture S&C, CK Birla, Flipkart, IBM, Hindustan Unilever, ITC, Master Cards, L’Oréal, Nivea, PUMA India, The Coca-Cola Company, Titan Company Limited, Infoedge, Sentisum and HSBC.
Jaya Deshmukh, Director and CEO of MICA, said, “The increased stipend reflects the growing demand for MICA talent and underscores our commitment to delivering a robust, industry-relevant curriculum that nurtures future leaders and problem-solvers in communications, marketing, and strategy.”
“The demand for summer hires has remained strong across sectors this year, with particularly positive traction in FMCG, IT/ITES, BFSI, and consulting,” said Indranil Banerjee, Head of Corporate and Alumni Relations at MICA.
“Companies in these domains have demonstrated increased confidence in MICA’s talent. The average stipend has also seen a 5 per cent rise compared to last year, reaffirming the industry’s trust in the quality, preparedness, and expertise of our students”, he added.
FMCG, IT/ITES, BFSI, and consulting firms have been among the highest recruiters, reflecting the shift toward data-driven marketing, digital transformation, and customer-centric strategies. This year, the internship roles spanned across diverse domains like sales and marketing, analytics, strategy, sports marketing, media procurement, e-commerce, corporate communications, product management, D2C product marketing and many more.
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