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New CEO begins Alcatel makeover

Telecom equipment maker Alcatel-Lucent will focus on its high-growth fixed and mobile products and slim down via 1 billion euros in cost cuts by 2015 in a bid to reverse years of losses.

Telecom equipment maker Alcatel-Lucent will focus on its high-growth fixed and mobile products and slim down via 1 billion euros in cost cuts by 2015 in a bid to reverse years of losses.

The new plan unveiled on Wednesday by Michel Combes,the company’s new chief executive,will also include unspecified asset sales of above 1 billion and 2 billion euros in debt refinancing by 2015,followed by a further 2 billion in debt reduction that could include issuing new shares.

Alcatel-Lucent,which competes with Sweden’s Ericsson,China’s Huawei and Nokia Siemens Networks,has been unable to post regular profits and generate cash since it was formed in a merger in 2006.

Combes,who used to run telecom giant Vodafone’s European businesses,is the third CEO to try to right the group.

Combes explained that the group would reposition itself as a specialist player by focusing research and marketing efforts on its high-growth internet protocol (IP) networking products and very high-speed broadband in fixed and mobile. These priority areas will get 85% of the company’s R&D budget,while older,legacy products would be “managed for cash”.

The aim is for sales of IP products,which help direct data traffic inside telecom networks via specialised routers,to grow by roughly 15% to more than 7 billion euros by 2015,or about half of group sales.

Combes also wants to improve the operating margins on IP networking from their current level of 2.4% to at least 12.5% and make the firm free cash-flow positive by 2015.

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“To deliver on this strategic plan,we need to regain competitiveness — that means having the right products,quality of execution,and lowering our costs to be similar to peers,” Combes said on a conference call.

Alcatel-Lucent shares have risen 40% this year on hopes that Combes can turn around the Paris-based group.

But its market capitalisation has shrivelled to 3.2 billion euros ($4.3 billion) currently,far from its pre-merger levels of roughly $36 billion.

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