OnePlus Summer Launch Event 2024 Highlights: Nord 4, Nord Buds 3 Pro, and OnePlus Pad 2 launched
OnePlus Nord 4, OnePlus Pad 2, Watch 2R Launch Event Highlights: OnePlus debuts the Nord 4 along with the OnePlus Pad 2, OnePlus Watch 2R and the OnePlus Nord Buds 3 Pro.
OnePlus Summer Launch Event 2024 Live Updates: Nord 4, Buds 3 Pro, Watch 2R, and more. (Image Credit: OnePlus)
OnePlus unveiled its latest line of products at its launch event in Milan, Italy, on Tuesday, July 16. The newly launched devices include the much-awaited Nord 4, the OnePlus Nord Buds 3 Pro, the OnePlus Pad 2, and the OnePlus Watch 2R.
This year, the event generated more attention than usual because the brand showed how it plans to embrace AI to its fullest in its new devices, with the OnePlus Nord 4 being shipped with a host of AI features such as AI Best Face, AI Eraser, and more.
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The Nord 4, which is a mid-range smartphone, powered by the Snapdragon 7+ Gen 3 with an all-metal design and built-in AI features. Additionally, a brand-new tablet, smartwatch, and earbuds were also announced at the global launch event.
For OnePlus, the Milan event bears higher stakes than usual. Smartphone sales have been declining in recent years as consumers avoid frequent upgrades. However, experts anticipate the market to rebound with generative AI and better pricing and discounts, which may help increase sales despite the perception that the smartphone era has plateaued.
It remains to be seen how AI can transform our smartphones and add a new flavour to the user experience, but the hype is real.
Live Updates
16:46 (IST) 16 Jul 2024
OnePlus to unveil 4 new devices
At the Summer Launch event, OnePlus is expected to unveil a tablet, a smartwatch, a new Nord series phone and a pair of wireless earbuds. While the new Nord phone will have a new refreshing design, the much anticipated OnePlus Pad 2 may be powered by Qualcomm's latest mobile chipset.
Anuj Bhatia is a personal technology writer at indianexpress.com who has been covering smartphones, personal computers, gaming, apps, and lifestyle tech actively since 2011. He specialises in writing longer-form feature articles and explainers on trending tech topics. His unique interests encompass delving into vintage tech, retro gaming and composing in-depth narratives on the intersection of history, technology, and popular culture. He covers major international tech conferences and product launches from the world's biggest and most valuable tech brands including Apple, Google and others. At the same time, he also extensively covers indie, home-grown tech startups. Prior to joining The Indian Express in late 2016, he served as a senior tech writer at My Mobile magazine and previously held roles as a reviewer and tech writer at Gizbot. Anuj holds a postgraduate degree from Banaras Hindu University. You can find Anuj on Linkedin.
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