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Journalism of Courage
At $3499, Apple’s Vision Pro is a premium mixed-reality headset, but it turns out, Cupertino is well aware that the price tag could be an issue for many buyers. This is the reason the Cupertino-based tech major wants to look beyond enthusiasts with a more affordable Vision Pro, which is expected to come with a lower price. Bloomberg’s Mark Gurman speculates Apple is already working on a “cheaper model” that could help the company target a wider spectrum of consumers, who are keen on buying face computers like the Vision Pro but at a slightly lower price point.
Although details are limited at this point, Gurman believes Apple will likely switch to different components to lower the manufacturing cost. Cheaper and lower-quality screens could be used in the upcoming headset, as well as a lower-spec processor and smaller array of cameras. Apple could also remove the 3D camera from the so-called Vision One headset. However, Apple will probably keep the external EyeSight screen, as well as the eye and hand-tracking systems.
A cheaper Vision Pro headset should help Apple reach a new set of users, and in many ways, will allow the iPhone maker to grab market share from Meta. Gurman points at Apple has a target to release the headset sometime toward the end of 2025, so there’s a lot of time before the headset hits the market. For now, however, you would better not hold your breath for a more cheaper and accessible Apple headset, so take everything with a pinch of salt.
Apple only last week announced the Vision Pro at the Worldwide Developers Conference (WWDC). The headset, which looks like a pair of ski-googles, has a lightweight aluminum frame with a single piece of glass that acts as a lens for a wide array of cameras. The device is powered by an M2 chip combined with support for a new chip called R1.
Apple has taken a different approach with the Vision Pro, which makes the headset different from the competition. Apple wants the Vision Pro to be used as a regular computer, which can be controlled through your eyes, hands, and voice. Experts say the launch of Vision Pro could help widen the market for mixed reality headsets. The Vision Pro will start at $3499 and be available early next year.
