Rs1 lakh cash prize for the winner of I-T Dept mascot contest

“Make sure that the Mascot you develop captures the vision and values of the Income Tax department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring,particularly to the young and future taxpayers,” the I-T department said in its advertisement.

“The contest is open for Indian citizens only and the last date for submission of the art work is September 23. A selection committee will select the mascot,” a senior I-T

officer said.

Contest enthusiasts can check out the rules on the official I-T website – http://www.incometaxindia.gov.in. The department has also formulated some basic vision and values which the mascot should promote like “payment of tax as a value norm in the society and a core duty of every citizen,payment of tax as a contribution of citizen in nation building and ensuring a better future for coming generations,depiction of the department as an enforcement agency as well as a facilitator for voluntary tax compliance and depiction of the department as a friend to every honest taxpayer.”