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With a silhouette of Lord Ram holding a bow and arrow juxtaposed with a picture of Arvind Kejriwal with the Tricolour in hand, the Aam Aadmi Party (AAP) launched a new website —AAP ka Ram Rajya — as part of its Lok Sabha poll campaign, on the occasion of Ram Navami Wednesday.
According to party insiders, the aim of the website is to attract “Hindu voters”, highlight work done and schemes implemented by the AAP government in Delhi in the last nine years, and to keep Chief Minister Kejriwal’s voice alive among the people. “In Lok Sabha polls, the BJP plays up the religious and Hindutva angle… AAP’s pitch of Ram Rajya is also to get that vote bank, at least in Delhi…,” said an AAP leader.
With a blue-coloured background screen and footprints in yellow — the party colours — the home page of the website (https://aapkaramrajya.com) reads “kya hai aapka Ram Rajya” (What is AAP’s Ram Rajya?) in Hindi with a link to a video of Kejriwal giving a speech on the topic in the Delhi Assembly.
Scrolling down, the website is divided into four sections — Delhi, Punjab, Goa and Gujarat, bearing the faces of Kejriwal, Punjab CM Bhagwant Mann, AAP’s Goa and Maharashtra head Amit Palekar, and party’s Gujarat chief Isudan Gadhvi, respectively.
While clicking on the Delhi and Punjab sections leads one to videos highlighting the party’s schemes and achievements in health, education, employment, agriculture, electricity, pilgrimage, and other sectors in the two states, the Goa and Gujarat sections only have one video each and the announcement: Coming soon.
Earlier in the day, announcing the website along with senior leaders Atishi, Saurabh Bharadwaj and Jasmine Shah, AAP’s Rajya Sabha MP Sanjay Singh said at a press conference, “What is the concept of Kejriwal’s Ram Rajya? This is the Ram Rajya that was discussed and fulfilled by Lord Shri Ram. Mahatma Gandhi wanted to implement it to bring equality. To fulfil the dreams of Ram Rajya, Kejriwal has done tremendous work in Delhi in the last 10 years.”
He said this is the first Ram Navami without Kejriwal, who is in jail in connection with the Delhi excise policy case. “Despite being in jail, the CM only cares about the people of Delhi, and he keeps sending out messages to the people through letters and us,” said Singh.
The AAP leaders appealed to the people to see the website and vote on the basis of work done by the AAP governments in Delhi and Punjab.
Responding to the launch, Delhi BJP President Virendra Sachdeva said, “As soon as Kejriwal realised that the people of the country are welcoming the rapid construction of Ram temple in Ayodhya, he and his party leaders quickly changed their stance overnight and started portraying themselves as supporters of temple construction, even depicting themselves as devotees of Lord Ram and Hanuman…”
He said the act of launching the Ram Rajya website by “corrupt leaders of the AAP” has hurt the people of Delhi.”
The website, though, is not the first time AAP has invoked Lord Ram. Finance Minister Atishi had presented a Rs 76,000-crore Ram Rajya-themed budget for 2023-24 mentioning “Lord Ram” and “Ram Rajya” at least 40 times.
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