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With just one day to go, Kalki 2898 AD is eyeing record breaking advance ticket sales. The pan-Indian tent-pole film, starring Prabhas alongside several acting icons, is mainly attracting audiences in the Andhra Pradesh and Telangana regions, but is also generating buzz in Hindi-speaking cities such as Delhi and Mumbai. Ahead of its release on Thursday, the film has sold over 1.4 million tickets worth Rs 38 crore, according to industry tracker Sacnilk. The film is expected to deliver advance sales in the Rs 50 crore range.
Sacnilk is projecting a domestic debut of around Rs 120 crore and Rs 140 crore, and an overseas debut of around Rs 60 crore, for a grand worldwide bow of between Rs 180 crore and Rs 200 crore. Kalki has a chance of becoming only the third Indian film in history to record an opening day haul of over Rs 200 crore, after director SS Rajamouli’s RRR and Baahubali 2: The Conclusion. Baahubali 2 also starred Prabhas, who has the unique distinction of having delivered four of the top 10 biggest global debuts in the history of Indian films.
The Andhra Pradesh government has temporarily allowed ticket price inflation as it qualifies as a ‘super high budget film’, and requires government support to recover costs. Unlike most regions across the country, Andhra Pradesh regulates ticket prices. It has now allowed a Rs 75 hike per ticket in single screens, and a Rs 125 hike per ticket in multiplexes. On the ticketing platform BookMyShow, the most expensive tickets for Kalki 2898 AD in the city of Hyderabad are being sold for Rs 505 before taxes. Last year, tickets for Shah Rukh Khan’s Pathaan were being sold for as high as Rs 2200 in some Delhi locations.
Ticket prices in Hyderabad are drastically lower than ticket prices observed in Delhi and Mumbai. On BookMyShow, one ticket for a 3D screening at PVR Director’s Cut, in Gurugram’s Ambience Mall, is going for Rs 1850 before taxes on Saturday evening. At Delhi’s Epicuria in Nehru Place, one ticket for the 3D screening is going for Rs 1670 on Saturday, while PVR Select CityWalk is selling tickets for Rs 1700. The most expensive 2D tickets on Saturday in Delhi are going for Rs 800. This is an approximately 2X increase on regular ticket prices for opening weekend shows.
In Mumbai, the most expensive ticket for Kalki that an audience member can buy is for Rs 2000 before taxes, at PVR’s special drive-in venue of the Jio World Drive. An INOX venue at Worli is selling 3D tickets for Rs 1760 on Saturday evening. Recliner seats at the PVR Phoenix Palladium in Lower Parel are going for Rs 1330. In India, the Andhra Pradesh and Telangana regions alone have contributed to over Rs 27 crore in advance sales, despite significantly cheaper ticket prices.
In a recent interview with Film Companion, PVR INOX managing director Ajay Bijli dismissed the ‘perception’ that expensive ticket prices are driving audiences away. “Content is causing variability. I have kept everything constant. Variability is caused by content, not ticket pricing,” he said. Also starring Amitabh Bachchan, Deepika Padukone, Kamal Haasan, Disha Patani and others, Kalki 2898 AD is scheduled to release on June 27 in Telugu, Hindi, Malayalam, Kannada, and Tamil, in multiple formats including IMAX.
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