Whatever,Dude

CAST: Shraddha Kapoor,Taaha Shah,Pushtiie Shakti,Jannat Zubair Rahmani,Mahabanoo Kotwal

Rating: **

How seriously can you take a film made by someone called Bumpy? Even if it is a solo-idea candy-coloured concoction stirred up for those that are strictly 18,or getting there? Luv Ka The End falls into the same trap of all these let’s-target-the-young-demographic movies: in their desperation for coolness,they forget to tell a real story.

There’s,like,this guy. His name is Luv (Shah). He’s,you know,awesome. Or,at any rate,he thinks he is. And there’s this girl. Ria (Kapoor) is a sweet,innocent virgin,all hot for this dude. He’s got plans for her 18th birthday,which involve a water bed,bondage and hidden cameras. She twigs on,and hatches a get-her-own-back plan with the help of her gal pals. Does it sound a bit like that Hollywood flick John Tucker Must Die? Whatever,dude.

Luv Ka The End comes from a brand new sub-banner within Yashraj,created to make movies aimed at the young. Which translates,in this film,as co-eds who drive luxury cars,wear designer togs and only think about dating and “making out”. An annoying tween is a straight lift of all the annoying tweens that Yashraj products create in the pursuit of cuteness.

There must be a perfectly good way of making an engaging film on these slender plot points,and Luv Ka The End beavers away on all these,and raises a few laughs here and there. But there’s so little else in the film that it all flattens out in an alarming sit-com like fashion,as this very now film is reduced to using the creakiest comic devices from old-style Bollywood — itching powder,and laxatives.