Shahrukh turns salesman to sell ‘Ra.One’ merchandise on TV

With this initiative,the ‘Baadshah’ of Bollywood is trying to take movie marketing to an all new level in India,enabling audiences from across the country to have a piece of his superhero avatar G.One in the movie.

As official shopping partner of ‘Ra.One’,HomeShop18 will sell the original movie merchandise through both its 24 hours home shopping channel and their website.

“I would like everyone to watch the movie and bring home G.One. Through this association,we are trying a new form of movie marketing in India,much like the practice in Hollywood. We want our audiences to not only get entertained by Ra.One but also get a chance to own a piece of the movie as they shop in the comfort of their homes,” SRK said.

The movie merchandise include ‘Ra.One’ action figure,G Balls,’Ra.One’ Frisbee,pencil box,lunch box,stationary set,notebooks,sipper set,exam board,coin bank,toy laptops,fridge magnets,wristbands,key chains and car danglers.

“Shahrukh wanted to take the merchandise to families across the country and we are happy to provide him with the platform,” Sundeep Malhotra,Founder and CEO,HomeShop18,said in a statement.