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The Hindi film industry is currently facing a rough patch, with more flops than hits. Even recent release Sikandar, starring Salman Khan, has failed to make a significant impact at the box office. At the trailer launch of Raid 2 on Tuesday, Team SCREEN asked Ajay Devgn if gauging the audience’s pulse had become more challenging. He agreed, acknowledging that it’s a tough time for the entire film industry.
Ajay said, “It’s not like only Bollywood films are not working today. This is the case with films all over the world. Some are not working, and some are really working. Bollywood, Hollywood, South, everywhere the situation is the same.”
He added, “Right now we are struggling, and not very sure what the audience would come in for. But we think we have an idea about how the audience has evolved and changed. During the pandemic, there was too much exposure to international content. We are adapting to the change in audience preferences, and that’s how we are also changing. But nobody is very sure as yet.”
When asked if soaring ticket prices are also a reason behind dropping footfalls in theatres, Ajay Devgn said, “It has nothing to do with the ticket prices. I think today the audience is deciding which film they should watch and which one they shouldn’t. The audience isn’t attracted by the kind of promotions but by the content. It all boils down to whether they are getting what they want to see in the trailer or not.”
Raid 2, produced by Panorama Studios and T-Series, also stars Vaani Kapoor, Riteish Deshmukh and Saurabh Shukla in prominent roles. The movie will hit theatres on May 1.
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