Jackie Shroff moves Delhi HC against unauthorised use of his name

He also alleged infringement of his trademark rights on Marathi slang “bhidu“. Justice Sanjeev Narula issued summons to the entities on the lawsuit and listed the matter for further consideration on Wednesday.

Jackie Shroff’s counsel said individuals cannot be allowed to mislead consumers into buying products thinking they are endorsed by the actor who has worked in over 200 films.

“Jackie Shroff is so well known. People will think it is endorsed by him. He has a certain marketability to his name. It can’t be done without his consent,” the counsel said.

The court was told that merchandise like mugs, signed posters, and bags were being sold on the internet in violation of Shroff’s rights. The lawyer for the plaintiff also said certain derogatory and objectionable content was also available as memes, morphed images, etc.

“All are using his name, and images and earning huge money. This is all defamatory stuff…there are distasteful dirty words in voice-over. There is nothing legitimate about any of this,” added the counsel.

The lawyer informed that certain defendants have now discontinued the unauthorised use of Shroff’s personality traits.

In support of his case, Jackie Shroff’s counsel relied on orders passed by the high court in similar lawsuits by actors Amitabh Bachchan and Anil Kapoor. 

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