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Srishti Dixit admits she would ‘initially feel threatened’ by competition: ‘Back to square one after jumping to acting from content creation’

Content creator Srishti Dixit talks about jumping into acting, the struggles that come along and competition among the growing social media clan.

Srishti Dixit was last seen in Staff Room.Srishti Dixit was last seen in Staff Room. (Photo: Srishti/Instagram)
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Even when the world had not been introduced to the word ‘content creator’, Srishti Dixit was doing the job, and acing it one video at a time. From being ‘Poo from K3G‘ to being a ‘Bigg Boss contestant’ and many more fun videos made her a popular name among social media users. After a successful stint on the internet, Srishti is now looking forward to a full-time career as an actor and has been actively auditioning. She was recently seen in Amazon miniTV’s Staff Room playing a science teacher.

Speaking to indianexpress.com, Srishti shared that from the time she understood having a profession, she’s always wanted to be an actor. Sharing a rather sweet story from her third grade, she said, “We were asked to write a Hindi nibandh (essay) on what we want to be when we grow up. I remember writing how I want to be an abhinetri (actress) and give people my hastakshar (autograph), not knowing the Hindi word for autographs.” Today, she feels grateful that she stumbled into the profession that she’s only dreamt about.

Reminiscing about her journey, Srishti Dixit said that she came to Mumbai after her graduation for a one-year course in journalism. As a young adult, she was hoping to get a job as a reporter and planned to join a theatre group to satisfy the acting bug in her. “Back then there was no concept of creating videos. People had just started posting on Facebook and as I was working with a publication, we too tried it and it blew up. I was really happy because that gave me an avenue to perform. But honestly, I always thought that it would be the extent of my acting job. I never imagined that I would be giving full-fledged auditions or be on the set of a fiction show. I have always been a realistic person and I knew there are so many better actors, trained actors around me. Hence, to do longer format projects, and play different characters makes me really happy.”

 

While she continues on her journey, Srishti confessed that she’s still not confident seeing herself on screen. Sharing that she ‘cringes’ every time she watches herself, it’s a challenge at the moment to stop worrying about how she looks than focus on the project from a macro perspective. She also shared that as she decided to venture into acting, she’s gone back to square one. “Even when I have a certain amount of recognition, a certain following, I have to struggle as a newcomer. I am going out, meeting people and that’s another kind of struggle. I have been trying for a long time to act. Also, there are times when you know you deserve certain opportunities and then facing rejection but bouncing back again — I am learning all of it. Fortunately, I am insanely privileged that I have another job that I like and that makes things a little better for me.”

 

Over the last couple of years, there has been a surge of influencers and content creators on social media. While Srishti Dixit admitted that she expected competition, it did leave her threatened initially. Sharing that she and her contemporaries always knew that fame and popularity are never permanent and thus worked towards branching out or having other avenues of income. “The aim was always to keep the creativity alive. And that helped me in my attempt to become an actor as I have been trying out parts that are not specifically comedy. One has to focus on their energies in the right direction,” she shared, adding that one’s consistency and talent always see them through in life.

“Newer people will always come in, whichever industry you work in. For me, it came during the second wave of the pandemic, when I was starting to feel a little burnout and had stepped back from creating content actively. Suddenly there were lot of creators doing the things that I would have done. Honestly, I used to feel threatened back then. But now, I am a 30-year-old woman, who has grown and evolved. I also realised there would be some people who will continue to relate to me and my stories. My relevance is not going to go away yet. It’s just that I need to be authentic and real with whatever I am doing,” Srishti signed off.

Sana Farzeen is an assistant editor at Indian Express Online and covers Entertainment across platforms. Apart from writing articles, features and opinions, she enjoys interviewing celebrities on video. An alumna of Calcutta University, Sana has previously worked with the Times Group and Tellychakkar. You can contact her at sana.farzeen@indianexpress.com. ... Read More

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