PM Narendra Modi’s Man vs Wild episode made record impressions, claims Discovery Channel

In a statement, the channel quoted the data from Broadcast Audience Research Council (BARC) and said the premiere delivered the highest-ever each for the infotainment genre with 6.1 million tune-ins, which was 15 times more as compared to the last 4 weeks average of the time slot of 9-10pm in the urban markets.

“The premiere slot performance grew an astonishing 50 times giving an unprecedented 93% channel share to Discovery channel amongst the infotainment genre.

Also Read | Here’s everything Prime Minister Narendra Modi revealed on Man vs Wild special episode

“Discovery Channel emerged as the third ranked channel with 3.05 million impressions behind Star Plus (3.67 million impressions) and Zee (3.3 million impressions). The show kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes,” the channel added.

Discovery also noted that that cumulative reach for the show across Discovery network, originals and repeat included, as well as DD National was an “imposing 42.7 million”.

In light of the show’s success, the channel pledged to donate a “generous” sum towards the cause of tiger conservation in India.

“As part of our global Project C.A.T Conserving Acres for Tigers, Discovery has partnered with World Wildlife Fund to ensure healthy habitats for future generations of Tigers by helping conserve nearly six million acres of bio diversity rich areas across four countries.

“With this contribution, Discovery India will extend support to Tiger conservation program at Corbett Landscape and Sundarbans Biosphere Reserve in partnership with WWF India,” the channel said.

From the homepage

India responds to Trump’s claim on Russian oil: No conversation between PM Modi and US President yesterday

Kapil Sharma’s cafe attacked for the third time in Surrey

Assam Police to head to Singapore over Zubeen’s death probe