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Taylor Swift is up to something, or maybe it was just a glitch. On Tuesday, Swifties went into a frenzy when HITS Daily Double, a well-known music tracker website, hinted that the Cruel Summer singer might be dropping a brand-new album soon. But just as the buzz picked up, the line was edited within minutes. Swift, for her part, hasn’t announced anything new. Her last album was The Tortured Poets Department, and her Reputation re-recording is still on hold. She recently said she needs more time to prepare after reclaiming her masters. So, is TS12 on the horizon?
The original report on the site read, “Seismic rumblings of a new Taylor set keep the Republic [Records] team as aggressive as ever.” That one line was enough to convince fans that Swift’s 12th studio album is locked and loaded, with the Republic crew ready to hit the ground running. What’s got everyone buzzing even more is Swift’s usual pattern, she’s dropped lead singles in August before a Q4 album launch more than once. “TS12 we are ready,” one fan posted. Another wrote, “THE WORLD ISN’T READY FOR HER.” A third said, “Taylor Nation (Swift’s biggest fan page) made some calls. The album is coming.”
Also read: Taylor Swift drops 7 major updates on Reputation and music masters; paid jaw-dropping amount
But within hours, that one promising sentence was edited out of the article. It was replaced with a far vaguer line: “And there’s always Taylor,” without any context. That tiny edit was enough to deflate the buzz and confuse fans. But the sudden change made many of them even more convinced that something was going on behind the scenes. Some speculated that Taylor’s PR team or Republic Records may have reached out for damage control, especially since she’s been known to keep her drops ultra-secretive. One fan even wrote, “That must mean it’s really coming and Tree told them to get rid of it!” referring to Taylor’s longtime publicist, Tree Paine.
Also read: Taylor Swift finally owns all her master recordings: the story, and why this is significant
Back in May, Taylor Swift bought back the masters to her debut catalogue, something she’s been fighting for for years. To mark the win, she posted a long, emotional note to fans. And in classic Taylor fashion, she didn’t miss the chance to sneak in a clue: she spelled the word “this” with exactly 12 i’s. “A flashback sequence of all the times I daydreamed about, wished for, and pined away for the chance to get to tell you this news. All the times I was thiiiiiiiiiiiis close, reaching out for it, only for it to fall through,” she wrote. Swifties immediately clocked that as a breadcrumb, TS12 was in the works. She doubled down at the Grammys, rocking earrings with exactly 12 pearls.
Then came the surprise performance at Brooklyn Bowl in Nashville, where she brought back her country twang singing Shake It Off, hinting at a possible return to her roots. Most of her tracks have been breakup-heavy, but fans are betting this one will be different, maybe even dedicated to NFL boyfriend Travis Kelce, after the two were spotted spending July 4th tucked away in Montana. For Swift, downtime usually means she’s plotting something big. And in the end, all it took was one line in a music blog to spark a global guessing game.
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