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Uncertainty looms over Kantara 2’s release in Kerala as distributor demands 55% profit share from theatre collections for first 2 weeks

The decision was taken by FEUOK after Kantara 2's Kerala distributor, Prithviraj Productions demanded a 55% share in profits from theatres during the first two weeks.

3 min read
The decision was taken by FEUOK after Kantara 2's Kerala distributor, Prithviraj Productions demanded a 55% share in profits from theatres during the first two weeks.Kantara: Chapter 1 is distributed in Kerala by Prithviraj Productions. (Credit: Facebook/@HombaleFilms, @PrithvirajSukumaran)

Ever since it went on floors, Rishab Shetty’s Kantara: Chapter 1 has been plagued by various issues. From controversies and mishaps to the sudden demise of certain artistes, the project has been a hot topic since day one. Now, as it finally gears up for release, Kantara has once again made headlines — unsurprisingly for the wrong reasons — as theatres in Kerala have decided not to screen the film due to a dispute over profit-sharing.

According to reports, the decision was taken by the Film Exhibitors United Organisation of Kerala (FEUOK) after the movie’s Kerala distributor, Prithviraj Productions — owned by actor-director Prithviraj Sukumaran and his wife, Supriya Menon — demanded a 55 per cent share in profits from theatres during the first two weeks of Kantara’s release. Rejecting the demand, the theatre owners’ association has decided not to proceed with the movie’s release in the state unless the distributor agrees to follow the existing norms.

Mentioning that the distributors concerned can only demand 50 per cent profit from their film’s collection on the first few days, FEUOK president K Vijayakumar told Onmanorama, “However, Prithviraj Productions has demanded 55 per cent and that too in a span of two weeks. We have allowed 55 per cent profits to distributors in special cases during the Covid-19 pandemic. But we won’t allow such demands during the present times.”

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He also pointed out that producers receive only 30 to 40 per cent of the profit share when they release Malayalam movies in other states. “Thudarum was a huge hit in Kerala. However, when the film was distributed outside the state, producer M Ranjith faced huge losses. Big production houses demand a huge profit share for screening other-language releases in Kerala. But they don’t have any issue settling for 30 to 40 per cent of the revenue share from theatres when Malayalam films are distributed outside the state,” he stated. Prithviraj Sukumaran or those associated with his Prithviraj Productions have yet to comment on the matter.

Kantara: Chapter 1, a prequel to Rishab Shetty’s 2022 national sensation Kantara, is slated for release on October 2. The movie also stars Jayaram, Rukmini Vasanth, and Gulshan Devaiah in key roles.

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  • Kantara Kantara Chapter 1 Kerala Prithviraj Sukumaran
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