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Former Fox reporter Megyn Kelly called out a group of high-profile celebrities, Beyoncé, Jennifer Lopez, and Lauren Sánchez, lumping them into the same bucket as Kim Kardashian, while backing Sydney Sweeney amid the backlash over her American Eagle jeans ad. The brand’s wordplay on “Genes” and “Jeans” sparked backlash, with some claiming it hinted at Nazi propaganda. Days later, Levi’s dropped an ad featuring Beyoncé, which many saw as a direct clapback. MAGA millennial Charlie Kirk teamed up with Kelly, defending Sweeney and accusing Beyoncé and others of promoting what they called “unadulterated naked racism” against white women.
Kelly’s remark came in defence of the Euphoria star, who has recently found herself the target of online criticism and allegations of glorifying white traits. In a recent podcast, Kelly claimed that the entertainment industry, particularly through figures like Beyoncé and the Kardashians, was trying to push an image of women and beauty that was hyper-curated, artificial, and exclusionary to individuals who do not fit a certain aesthetic. Taking a jab at Beyoncé’s Levi’s campaign, calling it another example of how “manufactured beauty” was used as a weapon to marginalise natural femininity. “She’s a completely artificial creation—made by Jay-Z, marketed and paid for by Jay-Z,” Kelly said of Beyoncé.
According to Turning Point USA co-founder Charlie Kirk, “A blond white woman who isn’t covered in tattoos or botched by surgery is so repulsive to them, it’s like they think the Third Reich is making a comeback.” He continued, “There’s an energy behind this, a deep disgust that a white blonde girl can still be featured in an ad. They treat it like it’s a step backwards for woke America. Let’s call it what it is: naked, unfiltered racism against white women. We’ve seen it for years. We’re done with it.”
Also read: Sydney Sweeney’s American Eagle jeans ad isn’t the real crisis. Our reaction to it is
Kelly then praised Sweeney for her natural look, calling her “an actual beauty,” in contrast to what she sees as the “plastic presentation” often tied to pop culture representation. “She hasn’t been butchered into the place where, like again, the Kardashian gang, you know they have a whole team of people that are that are constantly and Beyonce’s in that same category. Beyonce’s in that category. JLo’s in that category. Lauren Sanchez is in that category,” Kelly said.
Beyoncé Knowles-Carter just teased her Cowboy Carter era with a bedazzled denim drop for Levi’s, titled The Denim Cowboy. The ad, released two days ago, has her shooting pool, riding a motorcycle, and lowkey promoting her upcoming album Act III. While the internet hailed her as untouchable power, some pointed out the double standard: Beyoncé gets a pass for cultural appropriation here, but Sydney Sweeney never would.
“Hard to recognise, but this is Beyoncé, with straightened blonde hair and visibly lightened skin. If Sydney Sweeney did an ad in braids, the world would melt down,” wrote John LeFevre. Oli London added, “Beyoncé appears in a Levi’s ad, no liberal outrage. Sydney Sweeney shows up in an American Eagle campaign, massive liberal outrage. Why is that?” Meanwhile, the only ones cashing in on the Sydney vs. Beyoncé noise are political players squeezing out free promo. Washington Examiner contributor Kimberly Ross called out the circus: “What if I said Sydney Sweeney has good genes, Beyoncé has good genes, and flipping out about either is stupid? Move on from these inane discussions. Good lord.”
Click for more updates and latest Hollywood News along with Bollywood and Entertainment updates. Also get latest news and top headlines from India and around the World at The Indian Express.