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Vikramaditya Motwane, who started his career working as an assistant with Sanjay Leela Bhansali but gradually moved on to making small but successful films like Udaan, recently spoke about the crisis in Hindi cinema and said that while many regional industries are making progress, the Hindi film industry is, for the lack of a better word, dead. Motwane said that before the pandemic, many smaller Hindi films like Masaan and Newton were getting appreciated by the theatre going audience but that’s not the case anymore. He mentioned that the situation is “not good” and “needs fixing.”
In a chat with The Hollywood Reporter India, he said, “There is progress being made in the south, in Malayalam, Telugu, Tamil and Kannada cinema, but in Hindi cinema, no. As far as I think, the Hindi industry is… I don’t want to say dead, that’s a really strong word.” Motwane then said that before the pandemic and the OTT era, things seemed better and said, “I think the fact that Court, Masaan, Newton performed in thetares but if you look at the scenario today, it’s not happening. I am talking about the Hindi industry. It is a situation that needs thought, that needs fixing, it needs something, its not a good situation.”
When asked about films like Jigra and Kill, which are promoted as genre films but still fail to get the audience, Motwane said that their underperformance had different reasons. “I don’t think you can put the underperformance to a systemic problem. I think that’s within the film itself,” he said and spoke about films like 12th Fail and Laapataa Ladies. “When there is muscle put behind a film, there is a chance for that film to work at the box office. You take Laapataa Ladies as an example of the fact that there is Aamir’s muscle has been put behind that film. When a distributor shows confidence in a movie, the people will come and see it. Its pretty simple. It a law that’s been there for years,” he said.
Talking about 12th Fail, which was directed by Vidhu Vinod Chopra and starred Vikrant Massey in the lead role, Motwane said, “That’s the best example of a movie within the indie/mainstream space. Because Vinod put all his muscle he could behind that and it actually sustained itself in a movie theatre. So yes, once you put the muscle behind it, the film has a chance to sort of go out there and do it. If you don’t, if you are not allowing the film to stay in theatres beyond the first weekend, then how does anyone come and watch the film.”
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