Ulajh off to a poor start at the box office; Gulshan Devaiah says, ‘Word of mouth is the Mt Everest of publicity’

Expressing his love for cinema, Gulshan wrote, “I fell in love with movies since I was 6/7 years old. It’s always a special feeling to have a theatrical release. It’s been a little over 13 years in the business now & ya the ability to handle stress gets better & better with experience , so I’m not really stressed or anything. If the audience deems it fit, they will give us the gift of their very precious & coveted WOM.”

Ulajh, directed by Sudhanshu Saria, focuses on a young IFS officer, with a legacy of patriots in her family, entangled in a dangerous personal conspiracy amidst a career-defining post far away from her home. The film, announced in 2020, was shot in India and London.

ALSO READ | Ulajh movie review: Janhvi Kapoor film a damp squib, wastes fine ensemble cast on amateurish plot-line

Shubra Gupta in her review for the indianexpress.com wrote, “It’s disappointing because here’s a fine ensemble left to fumble through an amateurish plot-line. The trouble that Hindi films with heroines leading from the front is visible in the way Kapoor is planted front and centre, even when her character should have known better: stepping aside, and letting the experts do their job. When your lead is upped at the expense of the other characters, who feel underwritten, then you’ve underserved the film.”

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