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Salman Khan was hoping to capture the South Indian market with Tiger 3. But even though that didn’t happen, the action-thriller is playing like a South tent-pole at the box office, only in the north. Tiger 3 is proving to be quite front-loaded, and like so many major Tamil hits, it’s running out of steam in less than two weeks of release. On day 10 in theatres, Tiger 3 added Rs 6.3 crore to its domestic total, according to industry tracker Sacnilk.
The action-thriller has now made Rs 243 crore in India, and will cross the Rs 250 crore mark either today or tomorrow. While this is a significant feat, especially for Salman, who hasn’t delivered an outright hit since 2017’s Tiger Zinda Hai, the film’s bloated budget must be taken into account. Tiger 3 reportedly cost Rs 300 crore to produce, and will be lucky to pass the Rs 500 crore mark globally by the end of its theatrical run. The movie’s current global gross recently passed the Rs 400 crore mark, according to analyst Manobala Vijayabalan.
While it has overtaken the first Tiger film’s lifetime gross of Rs 335 crore, it is still trailing Tiger Zinda Hai, War and Pathaan, the other entries in YRF’s Spy Universe. The film came on the heels of Pathaan, which grossed over Rs 1000 crore worldwide earlier this year, and set the stage for an epic crossover with Salman and Shah Rukh Khan at the front and centre. But despite an SRK cameo and virtually zero competition, Tiger 3 simply didn’t have the positive word of mouth needed for a tent pole of this size to keep performing day after day. Questions were also raised about releasing the film during the tail-end of the Men’s Cricket World Cup, especially with Team India having progressed to the final.
After making Rs 44 crore on its first day of release, which unconventionally happened to be both a Sunday and Diwali, the film nosedived within two days. Daily collections dropped below Rs 20 crore by day five, and below Rs 10 crore by day nine. Occupancy for the Hindi-language release is now hovering below the 15% mark, while the dubbed Tamil and Telugu versions have all but disappeared. The YRF Spy Universe will continue with War 2, which is currently in production with Ayan Mukerji at the helm, and then with the speculated Tiger vs Pathaan crossover film.
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