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Chandraprakash Dwivedi reveals conversation he had with Aditya Chopra after Samrat Prithviraj’s box office debacle

Samrat Prithviraj director Chandraprakash Dwivedi spoke about the film's box office failure, and revealed that he had a conversation about it with YRF head Aditya Chopra after the film's release.

3 min read
chandraprakash dwivedi samrat prithviraj akshay kumar manushi chhillarChandraprakash Dwivedi has written and directed Samrat Prithviraj. (Photo: Instagram/Manushi Chhillar)

Samrat Prithviraj director Chandraprakash Dwivedi spoke about the film’s failure at the box office, and attempted to identify the areas that could have alienated audiences. Produced on a massive budget that some have reported to be as high as Rs 300 crore, Samrat Prithviraj could manage only around Rs 80 crore in India.

Discussing the film’s failure–it wasn’t a hit with critics, either–the filmmaker said that there is a lot of misinformation about the film swirling on social media. In the future, he said, he would like to have an honest dialogue with viewers about what his films represent. He told Film Companion, “After the release of the film, I spoke to Aditya Chopra asking him what was happening. He laughed, said take some time off, go for a holiday and when you come back let us work on something else again.”

He added, “But one thing is that there is a lot of misinformation on social media. What I’ve realised is that you should put the resources that you’ve used during research in the film itself. You need to have a meaningful dialogue with the audience. I think if I had informed my audiences earlier that use of Urdu and Farsi is not new in Indian tradition, they would have received it better. After all, language is only a matter of communication rather than a matter of history.”

The filmmaker also suggested that star Akshay Kumar’s past behaviour and public comments might have turned audiences against him. Several people have complained that they don’t see him as the king, and Dwivedi implied that Kumar’s endorsement of a paan masala brand and the subsequent controversy it generated might have impacted the film’s performance.

This isn’t the first time that he’s spoken about Samrat Prithviraj’s failure. He recently told Navbharat Times, “YRF presented this story at a huge scale. But people had a problem. It’s still unclear to me what problem they had. The writers did an honest job about following the historical facts. We are well aware about our storytelling responsibilities.”

The period epic marks the second flop in a row for Kumar, after Bachchhan Paandey. He will attempt to bounce back with Raksha Bandhan, which will be released on August 11.

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  • aditya chopra Akshay Kumar Chandraprakash Dwivedi Prithviraj
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